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Social Media Analytics

Published 09/03/2009 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
What can you use the app for? is a social media monitoring service that can be used to monitor the usage of a topic, term, brand or website on the major social networks. Users can monitor a keyword by defining a Profile for the keyword and assigning it to a category such as topic, brand, website, etc. Once a Profile has been created, the user can view various reports about activity for the Profile on the web. The site monitors hundreds of online video sites, Twitter, blogs, social networks, user groups and forums. Reports can be viewed that show the number of occurrences of the profile keyword in each of these areas.

Users have a Dashboard, where they can get a summary of all of the Profiles they are tracking. Clicking on a Profile will bring up a detailed report showing usage of the Profile on video sites, Twitter and social networks/blogs/forums. Users can view and edit their Profiles by clicking on the My Profiles tab. A new Profile can be added by clicking the Add a Profile tab. Reports can be viewed by clicking on the Social Trends tab. The site also offers a branded edition of their product for agencies that wish to place their own brand on the reports generated by the site. Users can also opt to receive a daily email summary of activity for any of their profiles.

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What is the history and popularity of the app? was launched in May 2009 by co-founders Rajeev Kadam and Vishal Sankhla. Seven months later, Viralheat raised $75K in its first round of funding. In 2011, the company closed its series A of funding raising $4,25 million from Mayfield Fund and others.

What are the differences to other apps?

Competition to comes from sites such as Radian6 and Visible Measures. Radian6 offers a similar service to Viralheat, but in addition offers integration with SalesForce CRM software. Visible Measures also offers a similar service, but specializes in providing metrics from the major video sites on the web. Viralheat is the most reasonably priced service of its kind.

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How does the web app look and feel to use?

The site has a very clean and uncluttered look and feel. The service is entirely browser-based and the user interface is quite intuitive. Users have a convenient top menu bar for navigation, with tabs including Dashboard, Add a Profile, My Profiles, Social Trends, My Account and Logout. Page loads are quite responsive, and reports display quickly. Navigation is intuitive and there is no advertising displayed on the site.

How does the registration process work?

Registration to requires a credit card and includes a free 7-day trial subscription to the service. The registration process asks for username, name, email address and password. Validation of the email address is not required. Users can choose from 3 premium plans – Silver, Gold and Platinum.

What does it cost to use the application?

The Silver membership is designed for individuals and includes tracking of 10 profiles. The Gold membership is designed for marketing professionals and includes tracking of 50 profiles. The Platinum membership is designed for agencies and includes custom branding. Pricing is $9.99/month for the Silver plan and $39.99/month for the Gold plan. Pricing for the Platinum version is on a case-by-case basis and interested users should contact Sales at Viralheat.

Who would you recommend the application to? is recommended to anyone who has a need for social media metrics on their website, product, brand, etc. The service is very reasonably priced when compared to the competition, and provides useful data on any search term as it relates to social media. The site monitors all of the most important social media sites, so statistics are meaningful.

  • Users can monitor usage of a keyword or phrase in the social media
  • The site monitors hundreds of video sites, Twitter, blogs, forums and user groups
  • The user defines a profile for each search term they wish to monitor
  • Reports are available which show video usage, Twitter usage and website usage of a term or link
  • Email updates for each profile are available
  • The service costs as little as $9.99/month to monitor up to 10 profiles
  • A custom branded version of the product is available to agencies

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Viralheat pricing

Cheapest plan (per month) : $9.99
Most expensive plan (per month) : $89.99




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